Swedish Federation of Enterprise

The Swedish Federation of Enterprise annually completes an extensive study that concentrates on all entrepreneurs and politicians within the rural district level. To be able to create a better entrepreneurial climate on this level the Swedish Federation of Enterprise has decided to venture out and visit the 42 rural districts to generate a better dialog between commercial and industrial entrepreneurs, municipality and politicians. The tour is thereafter rounded off in a grand-scale meeting that takes place on May 12th in Malmö where there results of the campaign will be presented.

Dreambag has an extensive responsibility that includes:
- Idealization and conceptualization of the campaign
- To elaborate and plan marketing strategies
- Organize tour logistics for 42 rural districts within 6 weeks
- Compose scenography and the event settings
- Technical production

Fast Facts:
Tour stops: 42 (all rural districts within the provinces of Skåne, Blekinge and Halland)
Target group: Persons in key ranking and managing positions within rural districts, also commercial and industrial entrepreneurs Number of attendants: 1,000 people
Time-period: March 3rd – April 11th
Production team: 4 people
Project manager: Heléne Smith

Visit www.swedishenterprise.se