Opening Event of the Shopping-Center Entré in Malmö

This day a new side of Malmö had premiere – the new shopping mall and entertainment center Entré. Dreambag had the main responsibility for the opening weekend, which to say the least was a success. During the opening day Entré had 65000 visitors and during the opening weekend a total of 230000 people were present.

Here are the first images….

Thousands of people are waiting for the doors to open.

The opening ribbon is cut, confetti fills the air and everyone wants to get in!

Entertainment from the stage with music and dance…

…and fashion shows.

In the days before the opening our event team went around town to give a foretaste of what was to come…

Dreambag has a wide-range of responsibilities including:
- Project management and overall responsibility
- Idea and conceptualization of the opening weekend
- Pre-events ten days before the opening ceremony
- Production engineering with event logistics and scene technology
- Event atmosphere and scenography
- Artist production