We bring ideas to life and create engagement that lasts.

ABout us

Events, experiences and meetings.

Dreambag is an experienced event agency that works in a structured, goal-oriented way while always aiming for strong creative ideas that spark interest. We want your event investment to deliver clear, measurable results, which is why everything we do starts with your purpose and objectives.

We take the craft seriously – from the first creative workshop to building the project plan and all the way through production. Methodical, sustainable and efficient in every step. Our model works just as well for large-scale arena events as it does for smaller leadership gatherings.

We enjoy moving between bold ideas and detailed run sheets where every second counts. Throughout the process, we keep our focus on the relationships you want to build and the memories you want to create. Drop by for a coffee and meet the team – you’ll see what we mean.

Services

Concept development, project management and production across B2B, B2C and B2E

Conferences

Conference trips

Digital events

Congresses

Kickoffs

Annual General Meetings

Incentives

Christmas parties

Summer parties

Customer events

Anniversaries

Galas

Openings

Product launches

Public events

Guest lists

Sports events

Lifestyle events

Fashion shows

Brand activations

Sponsorship activations

Fan zones

Action marketing

Tours

Hospitality

DMC

Meetings

Concerts

Exhibitions

Invitations

Event staff

Site management

Content production

01

Concept

We create event concepts based on clear purpose and goals. This includes branding, activations and visual experiences, as well as workshops, employee days and large-scale celebrations.

02

Strategy

Together with our clients, we define clear purpose and measurable objectives to ensure solid results. Our project plans are detailed, helping us deliver with precision, on time and on budget.

03

Communication

Your event deserves strong communication, whether it’s a simple internal invitation or full guest management for international attendees. Based on your visual identity, we shape a consistent experience across every touchpoint.

04

Production

Our core strength is turning plans into reality. This is where drawings, safety plans and procurement lists become real experiences and memorable moments. Among logistics, build schedules and flow planning, we make sure everything runs smoothly.

Case

From idea to experience – this is how we’ve done it

Aimpoint

One of the most spectacular events ever held at Malmö Arena

Large-scale anniversary with 700 guests

We were tasked with creating an experience day built around the idea of an “adult playground” – and to go all in. With around 20 activities, from bungee jumping to ice sculpting and flower arranging, we transformed the arena for a day.

We used every meter of vertical space and, as the first ever, built a zipline high above and across the arena. Combined with lighting effects, hundreds of birch trees and extensive décor, the result stood out.

40 hours of build, 6 hours of show, and 12 hours of teardown – delivered by a crew of nearly 100 people.

Barngalan

Live stage show for children

HSB Skåne – Arena production with activity zones and show

Together with HSB Skåne, we created a full-day experience for curious kids. Hall B was filled with both smart and high-energy activities, while Hall A hosted a stage show.

The entire day was built around a space theme, shaping everything from details and activities to the main stage. The event also supported a greater purpose – raising awareness for the important work of BRIS.

This recurring project is especially rewarding as it both inspires meaningful engagement among children and challenges us to stay highly creative – on their terms.

Mercedes

Car launch on tour

Mercedes – Roadshow across Stockholm, Gothenburg and Malmö

Vehicle launches are always important – this one even more so. The project focused on launching and previewing to selected audiences.

Our role covered concept, visual experience, execution and tour logistics. We also enjoyed hosting the stops in unexpected and slightly unconventional locations.

A circus theme transformed the Lokstallarna in Malmö

LF Skåne – Company-wide celebration

The closing event after LF Skåne’s employee day became something special. We transformed a large, otherwise cold and empty hall into a warm, vibrant space.

The guest journey included several zones, with dinner and show inside a large transparent tent as the highlight.

What makes this project stand out is the strong visual focus, the complex logistics and, of course, the packed stage program.

Yrkeskampen

Which team can milk a cow the fastest?

WorldSkills Sweden – 40 eighth-graders compete in 10 vocational skills

One of the most important projects of the year. The goal is to spark interest in vocational education among future professionals. The competition tours annually across locations.

Our role includes developing the competition concept, tasks, rules and judging criteria, as well as delivering a stage production that is engaging and accessible.

We value this project for its structure, the level of planning required and its contribution to a stronger future for the next generation.

Aimpointdagen

A team event with a twist

Aimpoint – Outdoor employee experience

A full 24-hour experience with forest activities, a festive dinner in a barn, competitions in a castle garden and overnight stays in a meadow.

For us, glamping means comfortable beds, heated tents, hot showers and a minibar – all set in the Skåne countryside at its best in late summer.

Our team

Passionate event specialists

Boat enthusiast, food nerd, fitness freak and travel lover. But above all, passionate event specialists.

Jakob Mellergård

Jakob Mellergård

Partner — Managing Director

+46 (0)70 873 89 76

jakob@dreambag.se
Sandra Håvedal

Sandra Håvedal

Partner — Project Manager

+46 (0)70 636 36 20

sandra.havedal@dreambag.se
Norea Appleby

Norea Appleby

Producer

+46 (0)73 333 79 47

norea.appleby@dreambag.se
Elias Larsson

Elias Larsson

Partner — Creative Director

+46 (0)76 135 19 97

elias.larsson@dreambag.se
Izabell Martinsson

Izabell Martinsson

Production Manager

+46 (0)76 553 04

izabell.martinsson@dreambag.se
Vi som jobbar på Dreambag.

A complete
event team